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Curtis appoint Unhoooked Communications to deliver PR services

06 May 2025

CF Malmaison Manchester 051 Lights

Unhooked Communications has been appointed to deliver PR services for Curtis Furniture, the UK’s largest bespoke hotel bedroom furniture manufacturer – a partnership that brings together strategic communications and industry-leading craftsmanship.

Established in 1997 and based in Leeds, Curtis Furniture operates from a 70,000 sq ft factory, manufacturing furniture for hotel clients ranging from boutique independents to global brands including Hilton, IHG, Marriott, and Radisson.

Unhooked will be supporting Curtis Furniture with a variety of PR services to help raise its profile and engage with architects, designers, contractors and owners in the hotel space, showcasing its expertise and strong credentials in UK manufacturing, sustainability, and client collaboration.

Ruth Cotterell, head of marketing at Curtis Furniture, said: “Unhooked has a strong track record of delivering successful PR campaigns for well-known manufacturing brands – including some of our own suppliers – so we know we’re in expert hands. We’re always keen to work with local businesses, and with Unhooked based just down the M62, that’s a real bonus. As a boutique agency led by experienced consultants, we also have the confidence that we’ll receive a personal, professional service that’s tailored to our needs and backed by a clear, strategic approach.”

Claire Gamble, managing director of Unhooked Communications, said: “When the brief from Curtis Furniture landed, we knew straight away it was a great fit for our expertise. We understand the nuances of their target audiences and the complexities of furniture manufacturing – particularly within the hotel sector. We were also hugely impressed by the factory and facilities. Curtis Furniture is a true leader in its field, and we’re excited to help promote the qualities that set the business apart from its competitors.”

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