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Holiday Inn Brand Sample Room


Having been impressed with the quality of a fit out that Curtis Furniture had completed for a Holiday Inn franchisee, the Holiday Inn global brand design team selected us to build a brand sample room for them, right here in our 60,000 sq ft factory in Leeds.


There was a desire within Holiday Inn to ensure the brand image was consistently upheld, with good quality furniture being used by all franchisees.  The cost of refurbishing also needed to come down, so that existing franchisees could afford to refurbish sooner to this higher quality standard.


Value Engineering partners

We worked closely with the US and European brand design teams at Holiday Inn to deconstruct the existing furniture designs.  Our team sourced a range of alternative materials, either cheaper or better quality to save money.  We also re-examined the construction of this furniture, using our 20 years’ expertise to create practical, cost-effective designs with longevity in mind.

As with all our projects, we used our experience to ensure that we provided accurate pricing right from the earliest stages, to avoid any nasty surprises later in the process.

“Curtis made a cost saving of £1,800 per room without compromising on the quality or longevity of furniture.  This meant that franchisees could confidently refurbish their hotels knowing that it was economically viable to do so.  This has helped us to uphold the Holiday Inn brand’s reputation for quality guest experiences.”

Richard Welchman, Senior Design Manager, Holiday Inn Estate Transformation


Bringing the control book to life

Curtis are of course now in the Holiday Inn brand control book and all prospective new franchisees are encouraged to visit the sample room in our factory, to step inside a fully fitted, full scale guest room and experience the quality expected by customers of this brand.


We supplied all bespoke case goods, including:

Headboards with integrated bedsides; TV panels; wardrobes, luggage screens with shelf; desks, mirrors and coffee tables as well as bathroom vanity units.

Hotel bedroom desk, chair and minibar unit